Most agents can agree that there are a handful of very common mistakes made when trying to sell a home. But, great agents will avoid these at all costs and will be up-front with their clients about them.
COMMON SELLING MISTAKES
Mistake #1: Incorrect Pricing
Every seller naturally wants the most money for their home. But, the most common mistake that causes sellers to get less than they hope for is listing too high. Overpriced properties tend to take an unusually long time to sell, and end up being sold much lower than if they were properly priced to begin with.
Mistake #2: Mistaking Re-Finance Appraisals for Market Value
Re-finance appraisals can be very encouraging for homeowners, leading them to assume that the appraisal is the amount they should expect to receive for their property. The market value of your home could actually be (and often is) lower. Your best bet is to ask your Realtor for the most recent information regarding property sales in your community.
Mistake #3: Failing to “Showcase”
In spite of how frequently this mistake is addressed and how simple it is to avoid, its prevalence is still widespread. When attempting to sell your home to prospective buyers, do not forget to make your home look as pleasant as possible. A poorly kept or cluttered home will make it difficult for buyers to become emotionally interested.
Mistake #4: Trying to “Hard Sell” While Showing
Buying a house is always an emotional and difficult decision. As a result, you should try to allow prospective buyers to comfortably examine your property. Don’t try to haggle, but instead be friendly and hospitable. The Dayna Murray Home Team suggests writing a personal letter to prospective buyers, in order to paint a picture of what it is like to live in your home.
Mistake #5: Trying to Sell to Lookers
A prospective buyer who shows interest because of a For Sale sign or an open house ad may not really be interested in your property. Often, buyers not accompanied by a Realtor are anywhere from 6-9 months away from buying, and are more than likely interested in seeing what is out there than actually making a purchase. A decent Realtor will be able to distinguish the difference.
Mistake #6: Being Ignorant of Your Rights & Responsibilities
It is extremely important that you are well-informed of the details of your real estate contract. Not being aware of the terms could cost you thousands for repairs and inspections. Know what you are responsible for before signing the contract.
Mistake #7: Signing a Contract with No Escape
Hopefully you will have taken the time to choose the best Realtor for you. But, sometimes, as we all know, circumstances change. You should have the right to fire your agent and have the right to select another agent of your choosing. Be sure to have control over your situation before signing a real estate contract.
Mistake #8: Limited Marketing
Less than 1% of homes are sold at an open house, which many tend to believe to be the best marketing tool to sell homes, this is false. Your Realtor should use a wide variety of marketing techniques and should be committed to selling your property. He or she should be available for every phone call, email and text. The Dayna Murray Home Team has an extensive marketing campaign in place for each and every home we list. Please read the “Our Seller Experience” tab for more information on how we got about marketing your home.
Mistake #9: Choosing the Wrong Realtor
Selling your home could be the most important financial transaction in your lifetime. As a result, it is extremely important that you select a Realtor who is a good match for you. Experienced real estate agents often cost the same as brand new agents. Take your time when selecting an agent, interview several and ask them questions. See our tab “Question to Ask your Listing Agent” for a list of five questions you need to ask.